With online display ads waning in popularity, it’s back to basics for many advertisers. This means using postcards, brochures and posters to catch consumer attention. If done correctly, a poster (of which billboards are included) can drive someone to stop into a store, visit a Web site or make a call to order a product. I’m going to break down the steps for you so that you can create a great poster.

1. Identify your audience. Yes, this is the first step you must take with any type of advertising and posters are no exception. You only have about 3 seconds to catch someone’s attention with custom poster printing. That means you need to know what your audience likes and what they want to see. You have to design a poster that will pull them in with a glance. If your audience is composed of children, then bright colors or images of their favorite cartoon characters will draw them in. If your audience consists of adults, you’ll obviously nix the cartoon characters and use a celebrity or an image that appeals to adults.

2. Focus your message. The best posters say one thing and say it quickly. You need to create a headline that is 8 words or less, but has enough meaning to get people to either read on or get them into your store. Posters with multiple photos that appear to have nothing to do with each other fail miserably. Posters with long headlines fail as well. You have to make your message clear and short – there’s no time for confusion.

3. Organize your info. Posters generally have a headline, a statement and then perhaps supporting material. Put the most essential info in the headline, which should be the largest of the poster’s typographical elements, and then the statement should be the next largest and supporting material should be in the smallest size font. By the time people get to the supporting material, they’re interested enough and have gotten close enough to your poster for the details.

4. Effectively use colors. Use colors to break up text info, to point to the most important info and to lend background color. 

Use colors judiciously – don’t use colors just for the sake of using colors. Colors convey feelings – you can Google “color emotion” to find a list. For instance, blue is calming and red can mean aggression or love. Make sure the colors you choose convey your poster’s message.

5. Use font that’s easy to read. Your poster needs to be legible from at least 10 feet away. Designers recommend looking at your poster from at least 20 feet away, as if you were walking by it on the street or in a mall. Don’t use cursive font or handwriting font that is hard to read. Sans serif fonts (the ones without “feet” or “tails”, like Arial) are easiest to read from far away.

By focusing your message with colors that back up your message’s mood in a legible font, you’ll catch customers’ eyes and generate enough interest to make them make

Possibly related posts: (automatically generated)
    * Olympic Snowbording Poster
    * 50+ Excellent Posters about Design
    * Vasily Kandinsky at rareposters.com

Cross-Promotion Ideas for the Small Business

Many small business owners believe it’s easier for big businesses to do cross-promotion, so the smaller guys don’t even try it. But cross-promotion, or cross-marketing, is simply a marketing strategy that any size business can use, if it has the resources.

Cross-promotion is partnering with another company that has similar products or services that complement your company’s products or services. The key here is “complement” – you don’t want to try to partner with a competitor. Basically, you join forces and save marketing money by marketing your product with the other company’s product.

Here are five ideas that you can use to cross-promote your company with another while saving money.

1. Display each others’ brochures, posters or other marketing materials. This is one of the simplest strategies. Set up a display at your cash register or counter with your partner’s business brochures and flyers. Hang posters around your store that show your partner’s complementary products. Your partner should do the same for you. This should help you both increase sales because if your products are truly complementary, most people will need both products.

2. Start a referral program. Give a discount to customers who refer business to your partner from your store and vice versa.

3. Exchange mailing lists. Your target market should be the same with whoever you decide to partner with. It’s a good idea to make sure this is true before you agree to be partners. Sharing mailing and emailing lists will double your reach to customers.

4. Be co-sponsors. Co-sponsor a community event in your area. You can share costs and the marketing spotlight by having both of your names in equal amounts when you co-sponsor a charity event, or a local little league team.

5. Include marketing inserts in each others’ invoices. Businesses do this all the time. The credit card statement you get in the mail every month includes little flyers for other businesses. That annoying flap you have to tear off before sealing the envelope is another cross-promotion. Just make sure that the added flyer(s) or brochure(s) doesn’t add weight to your invoice. You don’t want to have to pay for that extra weight – you might end up losing money that way.

Don’t be afraid to approach other business owners in your area with products or services that complement yours. Most businesses jump at the chance of sharing marketing costs and customers, as long as you aren’t competitors. Just make sure you write down and both sign and agree to any terms – like who pays for what or how you’ll split costs. Even though it’s a partnership, you still have to make sure you watch out for yourself.